Shubinak has its origins in the green valleys of Chitral. In “khowar”, the ancient language of the valley, shubinak refers to the warping of a loom by women spinners and it is originally the word for ‘spider’, nature’s master weaver. Shubinak's philosophy is to create and manage a sustainable supply chain revolving around the skills of local artisans - from the mountains of Chitral to the plains and the deserts across the other regions of Pakistan. Shubinak is focused on empowering the artisans it works with as well as developing aesthetically pleasing, quality designs relevant to contemporary lifestyles. The brand supports enhanced education and improved healthcare for Pakistani artisans.