Tribal Truck Art is an organization that is committed to the preservation of a unique form of folk art, which originated in the subcontinent three centuries ago. Its founder, Anjum Rana represents the new Pakistani woman - entrepreneurial, accomplished and creative. An interior designer, who restores and reproduces antique furniture, her discerning eye that has always made her appreciate what most people dismiss or even ridicule, or take for granted at best. She recognised the flamboyant style of Pakistani Truck art as a legitimate and distinct folk art  which represents the values and aspirations of vast majorities of Pakistanis and has worked tirelessly to promote it.